![]() Or the Isaan, a North-Eastern Thai dialect, which shares many similarities to the Laos language. ![]() Like other languages, Thai has several different regional dialects depending on which parts of Thailand you are.įor example, the “Standard” Thai dialect is spoken in the Central Region, where Bangkok is located. Thai is a language spoken by 60 million people in Thailand and around. Special features of the Thai language & typographical system In function of the Thai typeface you would select, it gives different characteristics and meanings to the message you will be sharing.ġ. Then you would be able to choose the right Thai font for your Branding. Secondly, you need to have your Branding fundamentals. However, the choice of your brand typeface – and your branding in general – may strongly impact your turnover.įirstly you have to understand the Thai spoken & written language particularities and the country’s culture. Or if you just want to launch your business in Thailand, how do you select the right font for your brand? But how do they start operating on the Thai Market? Which Thai font do they choose for their branding localization in Thailand? Due to increasing globalization and the growing importance of Asian markets, the local languages in these regions are attracting brand attention.
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June 2023
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